Nestlé Professional

Trained the APAC and German B2B sales teams. Achieved quick wins such as a 300% increase in average reach, a 24-point increase in S.S.I. (from 41 to 65 on average), and the identification of +8 concrete business opportunities (the biggest +2 million deal). Enjoy long-term results including a 18% increase in lead generation (with some markets seeing an increase of over 30%), a shift in attitude from sales reps towards the active use of LinkedIn in their daily and weekly routines, expanded connections with decision-making units, reduced business loss to competitors, and the publishing of video content.