Capgemini

Trained the Global as well as +10 regional Marketing teams on the LinkedIn Algorithm, Content Strategy and Employee Advocacy. Achieved a better understanding of decisive elements to be successful with LinkedIn Organic and Paid Marketing. Adapted Content Strategy which resulted in +300% more relevant reach. Launched a tailor made 12-module Social Selling Program (February 2023) to be provided to both marketing and sales professionals in one specific division, focusing on better alignment, increased brand awareness and lead generation.