Employee Advocacy & Social Selling Through LinkedIn™ That Grows Businesses
Employee advocacy and social selling through LinkedIn™ that grows businesses
Most companies treat LinkedIn™ like a nice-to-have.
We treat it like the business-critical platform it actually is.
While the industry has been built on generic social media strategies and one-size-fits-all approaches, we’re creating a new category: LinkedIn™-centric business growth.
Your employees aren’t just people that work for your company..
They’re your most powerful business development engine waiting to be activated.
When they build authentic personal brands, your business grows. When they become trusted voices in their industry, your company becomes the obvious choice.
We’ve proven this works with 950+ companies and 500,000+ professionals across 40 countries.
Social Selling and Employee Advocacy
At Just Connecting, we’ve spent over 16 years helping organisations unlock the power of their employees via Social Selling and Employee Advocacy programs mainly using LinkedIn™.
Founded by Richard van der Blom, a globally recognised LinkedIn expert and speaker, we work with B2B companies who are ready to evolve.
Our preferred way to work for maximum impact.
We combine LinkedIn™ expertise with employee empowerment, social selling mastery, and strategic marketing—all with LinkedIn™ at the center.
Our approach is built for the realities of B2B business today: trust matters more than volume, relationships drive revenue, and authentic voices win over corporate speak.
Trusted by Global B2B Brands
We’ve worked with over 950 companies and have trained over half a million professionals.
From Fortune 500 enterprises to fast-growing B2B companies who understand that authentic employee advocacy and
strategic social selling drive real business growth.
We Offer What No One Else Dares To
Risk-free guarantees for all our programs.
At the start of our partnership, we agree on specific outcomes we’ll deliver. If we don’t hit those targets… we return your investment. No questions asked.
Why? Because we’ve been doing this longer than anyone else, and we know what works.
Get In Touch
We'll discover more about you and your business to help you figure out the best solution
Build together
We help you decide what will work best for you.
Empower Your Team
Watch your team grow and be empowered for success when it comes to LinkedIn™ marketing
Social Selling
The most successful sales professionals don’t pitch—they educate, advise, and build real relationships through strategic LinkedIn™ presence.
We help your sales team become the trusted voices prospects turn to when they’re ready to buy, not the voices they avoid when they’re being sold to.
Employee Advocacy
Your employees have networks your marketing team can’t reach and credibility your company account doesn’t have.
We help you build advocacy programs where employees want to participate because it grows their careers while growing your business. Real engagement. Measurable impact.
LinkedIn™ Marketing Support
LinkedIn™ isn’t social media—it’s your most important business platform.
We help marketing teams create content strategies that position your company as the industry authority while building genuine relationships with decision-makers.
Smart strategy. Real results.
Free Resources
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